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For Violette & Co., I created a bold and unconventional brand identity that captures the shop’s vibrant and mystical essence. Using rich shades of purple and lilac, the logo and visual elements are designed to evoke a sense of mystery and allure, setting the shop apart from traditional florists. Design choices reflect a modern, avant-garde aesthetic that appeals to those seeking something extraordinary in their floral arrangements. This is a passion project for a design competition.