BASED
For Based Origins, I crafted a bold and visceral brand identity that draws inspiration from the core elements of the products— supplement shakes with animal-based ingredients. The rich shades of reds and purples used throughout the design symbolize the heart, liver, and primal essence of the brand. The logo is inspired by surfer culture and young sporty yet effortless cool people. The underline identity is to reconcile with the playful and edgyness of this target audience that works as a spokesmodel for the brand. Clean but playful graphics with elements inspired by nature's forces and life convey a sense of strength and authenticity, aligning with the brand’s focus on nature-derived products. From the logo and packaging to digital assets, every aspect of the design reflects the raw, elemental quality of Based Origins, offering a visually striking narrative that resonates with its unique, nature-inspired ethos.
