my YOGI
For my YOGI, I crafted a cohesive brand identity that reflects the essence of mindfulness and balance. This includes designing a minimalist yet vibrant logo, selecting a calming color palette, and creating custom patterns for the yoga mats that inspire serenity and focus. From the logo to the packaging of merchandise like stainless steel water bottles, each element was thoughtfully developed to embody the values of sustainability and holistic well-being. This is a passion project for a design competition.
